Recab's Digital Marketing Drive

Challenge: Recab's website was underperforming due to numerous issues such as broken links, lack of on-page SEO, and an uninviting homepage design. They also lacked essential digital marketing tools for tracking website analytics and performance, and had no strategic presence on LinkedIn for content distribution or lead generation through paid ads. They required a versatile digital marketing expert to overhaul their online strategy and foster growth.

Solution: I devised a comprehensive plan to enhance Recab's website with a user-friendly design and on-page SEO to improve search engine rankings. I integrated Google Analytics to monitor the website’s performance, including specific landing pages. For LinkedIn, I developed a content strategy that included regular posts featuring exciting updates and detailed product information. Additionally, I launched targeted paid ads campaigns using account-based marketing techniques to precisely engage desired accounts, boosting lead acquisition and brand visibility.

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